INCUBATOR:

The purpose of the incubator is to give early stage artists the best chance of success.

A playlist add on Spotify means nothing anymore.

At this stage, the goal should be to build real foundations and create the best conditions for a spark to happen. Not just try to get immediate growth.

While there’s no ideal candidate, a potential candidate may:

- Have no music or little music out

- Have less than 1 million monthly listeners on Spotify

- Have less than 20k engaged followers on Instagram